Affiliate Summit Conference
Affiliate Summit West is the largest Affiliate Summit, the premier affiliate marketing conference, of the year. Visit Affiliate Summit »
Upcoming Affiliate Summits:
Microsoft is reporting that according to Comscore its Live Search Cashback program accounted for 12% of all commercial transactions on the web. The transactions came from the approximately 4.5 million unique users in the program. Two big questions still remain: Will this tactic have any effect on Google’s Search business AND how will major affiliate networks (including Google) be impacted Live Search?
Layoffs Speed Up as Firms Struggle
Online companies continued to announce layoffs including:
Sun Microsystems – Had the biggest announcement this week cutting 5,000 jobs about 15% of its staff
Orbits – Eliminated 160 jobs about 10% of its staff
Shopzilla – Cut 30 jobs about 10% of its staff
Six Apart -Let go of 16 jobs about 8% of its staff
Jobster – Trimmed 15 jobs about 38% of its staff
Circuit City Files for Bankruptcy Protection
Aggressive job cuts and store closures were not enough to keep Circuit City from filing for Chapter 11 bankruptcy on Monday. In its filing, Circuit City listed assets of $3.4 billion against debt of $2.3 billion. The company hopes that the bankruptcy will enable it to reorganize and remain operational through the holiday season.
Kowabunga Hires New President
Kowabunga announced Richard K. Howe as its new CEO and president . Howe previously was chief marketing/business strategy and M&A officer at Acxiom Corp., an interactive marketing services company.
Without a doubt, unless you have been sleeping under a rock, you know about the popularity of social networking sites. About 70% of individuals aged 18 to 21 years old, almost half of all teens, and 20% of adults have a profile on social networking sites – according to Forrester Research. As a result it is no surprise that companies increasingly flock to Facebook to market their brands. A recent study by Rosetta Marketing found that 5% of the top 100 online retailers had a fan page on this popular website. Conversely, in May of 2008, just 30 of the top 100 retailers had a fan site. Who are these retailers you ask? Well, Wal-Mart, Best Buy, and Toys “R” Us are some of the major retailers that created a website since May of 2008.
What Exactly Are Fan Pages?
Fan pages allow businesses to directly interact with their customers on Facebook. “Fans” can upload photos and actively engage with other users on a fan page. Organizations have the opportunity to upload interactive videos and other types of multimedia on the fan page. Businesses can also send messages to their fans whenever the mood strikes them – thus, this format is an excellent way to keep customers informed about special events and offers that are related to the company.
Why is this format beneficial?
This form of advertising is free. Hey … who said that there was no such thing as a free lunch? Further, this fan page is public – and not private like much of Facebook. As a result search engines can index this fan page. In turn, your company may just get increased traffic to your website.
Also, this form of advertising is viral. When users become a fan of your site, it is advertised on all of their friends’ news feeds. Even if people have this news feed feature turned off, the fan page does show up on profiles and therefore your brand will be visible. Great extra exposure for brands!
Facebook Fan Page Advertising Advice
Overall then, if you are looking for an excellent – and free way – to market on Facebook, a fan page is definitely the way to go.
Written By: Larisa Redins
Paradigm Advertising’s CPA ad network is ready to support you with a plug-and-play, performance-based solution to meet your clients’ demands for measurable results and ROI with full accountability. Our team is ready to assist you with tech support 24/7.
Take advantage of Paradigm Advertising’s CPA (cost per action) advertising network to achieve above your expectations. You only pay for verified sales, leads or other customer-creating action, so there’s no risk to you. Our team is ready to help you get started today.
Paradigm Advertising’s affiliate network offers the most campaigns, most exclusives, most personalized service, and best conversions to help you make more money. You won’t find poor converting offers here! We know we are the best, so we’ll beat any payout and always pay on time!
